The child of first-generation immigrants, Fiddy was raised with the entrepreneurial spirit all around her. From a young age, she was able to be involved in every aspect of her family’s fashion design and manufacturing business, which they ran successfully for over thirty years. And it was in those years that she began a promising professional journey, which included modernizing her parents’ company to utilize ecommerce and global supply chains with the skills she gained while earning an MBA.
Today, Fiddy brings decades of experiences like these to her role as CEO, including her years with AT&T where she was awarded for her consistent talent and drive. And when she hasn’t been leading in the business sector, she’s been driven to contribute socially to people who are often underrepresented. As a long time volunteer within the South Indian Asian community, she’s volunteered with shelters, fundraised and even coached female entrepreneurs in how to start and run their own business.
It’s the same spirit of commonality and stewardship that led Fiddy to found En Pointe ITS, where she’s helped build a team that represents and encourages diversity in the technology supply chain of Fortune 500 companies. Under her leadership and through her solid commitment to organizations like the NMSDC and WBENC, En Pointe ITS was quick to establish itself in the industry.
Ron Morgenstern joined En Pointe IT Solutions, LLC in October 2016 as the Senior Vice President of Sales. Morgenstern is responsible for leading the company’s aggressive growth and go-to-market strategy built on the unique value En Pointe brings to its customers and business partners.
Before his current role, Morgenstern held various sales leadership positions with PCM Sales, Inc. the successor to SARCOM, Wareforce, and IMPRESS Technology from 1997 to 2016. Morgenstern was promoted to Senior Vice President of Enterprise Sales in 2007 and served until his departure in January 2016.
Previously, Morgenstern held several senior leadership positions of increased responsibility at H.W. Electronics, a member of Intelligent Systems Group from 1993 to 1997 after it acquired certain assets of TeamMac, Inc. where Morgenstern served as Vice President of Sales and ultimately President from 1988 to 1993. Morgenstern began his technology sales career in 1983 working part-time for Sun Computers.
Morgenstern attended the University of California, Davis.
In his role as executive director diversity global accounts, Robert has his plate full. He is responsible for delivering excellent customer service to a diverse group of major enterprises and Fortune 500 and above clients nationally, as well as managing business development, marketing and sales support for the organization. But with his list of credentials, it’s not surprising that he can pull it off so well.
In his long career, Robert has held a number of leadership roles, from vice president of business development for MicroAge Infosystems Services to manager of corporate purchasing operations for Honda, where he was awarded the Purchasing Agent of the Year Award by the Black Business Association of Los Angeles. He’s worked extensively in both the public and private sectors. And his valuable leadership continues to extend well beyond the workplace through his involvement with the Black Alumni Association for USC, the Los Angeles Chapter of the Juvenile Diabetes Research Foundation and the State of California Chapter of the March of Dimes, just to name a few.
Kris Rogers is a tech channel expert, having worked for 32 years in senior roles in the distribution and reseller space, primarily in the direct market model. During her tenure at PCM, a 1.5 bil technology solutions provider, and Merisel, she held executive roles in sales, marketing, product management, services, and operations, and oversaw large scale projects for acquisitions, erp migrations, startup operations, and branding initiatives.
At PCM Inc, Kris was hired as an executive vp, reporting to the CEO, to transform the Company from a consumer oriented cataloger to a solutions b to b technology reseller. PCM Inc., today, is one of the largest and fastest growing b to b technology solutions providers in the industry, with a robust value proposition and infrastructure built to support significant scale and growth. Kris has served on a number of councils and advisory boards for leading OEMs including HP & Dell, and is an active voice for the channel.
In Sept. of 2012, Kris retired from PCM, but remained active in the industry, continuing to serve at channel events, councils and through consulting. Given her broad background in channels, and skills that cross all disciplines, she served as subject matter expert on the channel, providing value in the areas of channel selling motions, value propositions, channel operations and a host of channel topics. Kris founded her own consulting practice, KMR@Work, and contributed to clients that included HP, The Channel Company, Ingram Micro and others.
In early 2016, Kris became President of En Pointe IT Solutions, a new technology reseller, working for the CEO to build the company. At En Pointe ITS, Kris is responsible for day to day operations and marketing. Kris received her BA in political science from Bate College, in Lewiston, Me, and currently resides in Los Angeles, Ca.
Carlos Negrete is an Information Technology expert who’s worked in the technology sector for more than 24 years in various roles from pre and post sales engineering to management. He has worked with regional and North American resellers, giving progressive insight and direction in technology for small, medium and enterprise companies and has worked with them to create holistic solutions to solve complex IT issues.
Throughout his career in technology, Carlos has remained focused on the broad spectrum of suppliers within the technology sector. He holds an unbiased viewpoint as to what each vendor represents, and then communicates these values to the customer community to assist in providing an independent value proposition in the adaptation of their technology needs. Through continuous study and holding various valuable technology and sales certifications from several vendors, he continues to advance his expertise, laying out a vision to the evolution of IT technologies and how best to utilize the advantages of these changes.
In July of 2017, Carlos joined En Pointe IT Solutions as the executive VP of Advanced Technologies, reporting to the President, to provide direction and focus on today’s technological challenges with the goal of preparing solution offerings based on forward thinking methodologies while integrating with today’s technologies.
We value our partnerships in the world of supplier diversity, and are proud to align ourselves with these organizations.